HakiKoe Instagram Feed
Finished on
Built HakiKoe’s Instagram from zero to a structured, educational platform focused on intellectual property awareness. Developed a research-based content plan that translates complex copyright and brand protection topics into clear, relevant posts for a 25–50 audience. Maintained a consistent visual system while delivering informative, scenario-driven content that highlights risks, builds trust, and positions HakiKoe as a reliable brand protection service.
Category
Tools
Affinity, Figma
This project centers on building HakiKoe’s Instagram presence from the ground up with a clear objective: increase awareness and understanding of intellectual property, while positioning HakiKoe as a reliable partner for brand and copyright protection.
The approach combines strategic content planning with controlled visual consistency. Each post is designed to function as both an educational unit and a visual asset, ensuring the feed remains cohesive without sacrificing clarity. The content structure prioritizes high-relevance topics; brand misuse, registration risks, legal misconceptions, and practical steps for protection, that translated into digestible formats suited for a 25–50 year-old audience segment.
Content validity is treated as a primary layer, not an afterthought. Every message is grounded in researched legal context, then simplified into accessible language without diluting its accuracy. This ensures credibility while maintaining engagement. Instead of generic awareness posts, the content focuses on real-world scenarios: brands being imitated, applications being rejected, and the consequences of operating without proper registration. This shifts the narrative from abstract education to immediate relevance.
Visually, the system leans on a consistent design language; structured layouts, controlled color usage, and recognizable typographic hierarchy. The goal is instant brand recall across the feed while maintaining flexibility for different content types, from warnings and checklists to explanatory slides. The balance between aesthetic consistency and informational clarity allows the content to remain authoritative without feeling rigid or overly formal.
The result is an Instagram ecosystem that does more than inform. It builds urgency, reinforces trust, and positions HakiKoe as a necessary layer in business operations rather than an optional service. The feed operates as a continuous narrative: educating the audience, highlighting risks, and guiding them toward informed action within the framework of intellectual property protection.
